We're looking at yet another redesign from the Sony design studios - from the Sony Ericsson Xperia Arc to the Xperia Z, we've had four iterations of the smartphone aesthetic.
From the 'human curvature' through to the more industrial Xperia S, back to the curves for the Xperia T and now with the sharp edges of the Xperia Z, we're constantly being given new looks.
While we - rightly - lambast Apple for not really changing the look of the iPhone from model to model, this is a lot to take in. However, the good news is that the Xperia Z is probably the most attractive of the lot, with its superbly thin 7mm chassis, 1080p 5-inch screen and quad core Qualcomm processor kicking things along under the hood.
In short, this is the most powerful Sony smartphone ever made, and the brand tells us it's the first model it's really had a strong influence on since it took the manufacturing over from the Ericsson joint venture.
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